Marketing Coordinator

Job Description

XO Marriage is a non-profit organization headquartered in Southlake, TX. Through XO Marriage Conferences, podcasts, online content, and marriage-enriching resources, our mission is to see the marriage rate increase, the divorce rate drop, and a generation of children set up for success.

Job Title: Marketing Coordinator

Job Location: Southlake, TX

Job Type: Full-Time Salary

Summary of Position

The marketing coordinator will be a member of the marketing & creative team who knows how to tell stories that drive engagement. Their passion for communications will drive them to create compelling content to further enhance the brand story of XO Marriage and cultivate our audience across our many platforms including, social media, email, SMS and all various other forms of digital marketing. Their creative thinking, instinct for thoughtful design and strategic mindset will lead the team in building thoughtfully crafted digital campaigns that are on brand with who XO Marriage is.

Job Responsibilities

• Oversee external communications for XO Marriage, ensuring its message is consistent engaging, and embodies the XO brand voice.

• Develop a deep understanding of the XO Marriage brand to ensure that brand consistency is prevalent in all communication and marketing efforts.
• Develop and curate engaging content for all social media platforms including but not limited to Facebook, Twitter, Instagram, TikTok, and Pinterest.

• Implements marketing and advertising campaigns by assembling and preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; and updating calendars.

• Utilize social media and CMS management tools to draw insights, manage content, and send content to XO audiences.
• Work with marketing director to develop effective communication strategies that build customer retention and brand awareness.
• Assist with creating and sending weekly emails to XO marriage audiences.
• Test, measure and prepare detailed media activity reports.
• Stay up to date on best practices, emerging trends and cultural/news events that may impact audience interaction with our brand.

General Requirements:

• 2-3 years of experience working in a marketing or communications position (corporate, agency or entrepreneurial)
• Must have a thorough knowledge of all relevant social media channels to create compelling content, including working knowledge of social media tools (Buffer, Meta Business Suite, etc.)
• CMS platforms experience a plus (Salesforce, Pardot, MailChimp, etc.)
• Strong strategic and analytical skills, with the ability to spot trends and leverage insights to draw sound recommendations.
• Proficient in capturing photography and video and understand production and editing for digital platforms.
• Has an eye for detail, solid interpersonal skills, super-creative and out-of-the-box thinker.
• Excellent communication, collaboration, multi-tasking, and planning skills
• Flexibility to adapt to quick changes in direction.
• Comfortable with the potential 24/7 nature of social media and communications, with the need to be attentive to pressing customer service issues outside of normal business hours.
• Ability to travel up to 25%

General Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. While performing the duties of this job, the employee is regularly required to:

• Sit/stand for long periods of time.
• Occasionally kneel, or crouch.
• The employee must frequently lift and/or move up to 10 lbs. and occasionally lift and/or move up to 50 lbs.

*This description is not all-inclusive, and other duties may be assigned as necessary.

If you are interested in the position, please send your resume to hr@marriagetoday.com.