Content & Social Media Manager

Job Description

Summary of the Position

XO Marriage is seeking a dynamic Content & Social Media Manager to join our team. This person will develop a deep understanding of XO Marriage’s content and manage our presence across various platforms. They will take ownership of both our content marketing and social media efforts, turning big ideas into real engagement and growth.

This role is ideal for a creative, self-driven individual who thrives in both crafting social media content and managing large-scale content marketing initiatives. You’ll have the opportunity to shape the voice and vision of XO Marriage’s online presence, connect with our audience, and create meaningful, engaging content that inspires people to invest in their relationships and marriages.

We’re looking for someone who is social media savvy, loves coming up with creative ideas to engage an audience, and isn’t afraid to jump in front of the camera to participate in Reels and other engaging content. If you’re passionate about both content marketing and social media, we’d love to hear from you!

Key Responsibilities

• Content Marketing Lead the development and execution of innovative content strategies that engage our audience and grow our content library
• Curate content for the XO Magazine, blogs, testimonies, and other projects that support our mission
• Manage the XO Content Calendar to ensure timely, effective content delivery
• Oversee day-to-day website updates and collaborate with Creative and Marketing teams to launch new website initiatives
• Organize content libraries for smooth access and collaboration across teams
• Social Media Management
• Develop and execute a creative social media strategy that spans platforms like Instagram, Facebook, YouTube, TikTok and other relevant channels
• Create and post engaging content with compelling captions, images, and short-form videos that resonate with our audience
• Stay ahead of social media trends and platform updates, ensuring XO Marriage stays relevant and innovative
• Engage actively with our online community by responding to comments, and fostering conversations, and building relationships
• Participate in short-form video content (Reels, TikTok) and collaborate with the Creative team to plan interactive social content
• Collaboration
• Partner with cross-functional teams to align social media and content strategies with broader marketing and brand goals
• Coordinate with content creators for collaborations that create meaning partnerships to generate engaging content
• Provide creative input across all XO platforms, ensuring a cohesive and engaging content experience

Skills & Qualifications

• Minimum of 3 years experience in content marketing and social media management
• Strong copywriting/editing skills with a creative flair for crafting engaging social media captions
• Proficiency in design tools like Adobe & Canva for creating visually appealing social posts and graphics
• Video editing skills using tools such as CapCut, Instagram, TikTok, or other native platform features to produce engaging short-form content
• Familiarity with video production processes, including shooting, editing, and optimizing videos for different platforms (especially Reels, TikTok, and YouTube Shorts)
• Proficiency in social media management tools like Meta Business Suite, Instagram, TikTok, and scheduling tools like Buffer or Later
• Experience with content management systems (e.g., WordPress)
• Knowledge to track and analyze social media performance using tools like GoogleAnalytics, social platform insights, and third-party reporting tools to optimize strategies based on data
• Knowledge of best practices for SEO and content optimization across social media and websites
• Ability to juggle multiple projects and deadlines in a fast-paced environment
• Enthusiastic about learning new tools, staying ahead of digital trends, and applying creative solutions
• A passion for marriage and family values aligned with XO Marriage’s mission

General Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. While performing the duties of this job, the employee is regularly required to:

• Sit/stand for long periods of time
• Occasionally kneel, or crouch
• The employee must frequently lift and/or move up to 10 lbs. and occasionally lift and/or move up to 25 lbs.

*This description is not all-inclusive, and other duties may be assigned as necessary.