XO Marriage is a non-profit organization headquartered in Southlake, TX. Through XO Marriage Conferences, podcasts, online content, and marriage-enriching resources, our mission is to see the marriage rate increase, the divorce rate drop, and a generation of children set up for success.
Summary of Position
The social media coordinator will be a member of the creative team who knows how to tell stories that drive engagement. Their passion for social media will drive them to create compelling content to further enhance the brand story of XO Marriage and cultivate our audience across our many platforms. Their creative thinking, knack for design and strategic mindset will lead the team in building thoughtfully crafted digital campaigns.
Lead writing, editing, proofing and posting social media content across different platforms, including but not limited to Facebook, Twitter, Instagram, TikTok, and Pinterest.
Collaborate with creative team to ensure brand consistency in marketing and social media messages
Manage development and execution of organic social content calendar unique to each social media platform.
Utilize social media management tools to schedule posts and interact consistently with followers who comment and DM questions/concerns.
Monitor and can independently identify social customer service issues and works with customer service to resolve said issues.
Test, measure and report performance of all social activities, and assess against KPIs/goals.
Stay up to date on best practices, emerging trends and cultural/news events that may impact audience interaction with our brand.
Assist with other marketing needs, as applicable.
1-2 years of social media management experience (corporate, agency or personal)
Must have a thorough knowledge of all relevant social media channels to create compelling content, including working knowledge of social media tools (Buffer, Sprinklr, FB Business, etc.)
Strong strategic and analytical skills, with the ability to spot trends and leverage insights to draw sound recommendations.
Proficient in photography and have an understanding of production and editing for digital and social platforms
Has an eye for detail, solid interpersonal skills, super-creative and out-of-the-box thinker
Excellent communication, collaboration, multi-tasking and planning skills
Flexibility to adapt to quick changes in direction
Comfortable with the 24/7 nature of social media and the need to be attentive to pressing customer service issues outside of normal business hours
Ability to travel up to 20%
General Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. While performing the duties of this job, the employee is regularly required to:
Sit/stand for long periods of time
Occasionally kneel, or crouch
The employee must frequently lift and/or move up to 10 lbs. and occasionally lift and/or move up to 50 lbs.
*This description is not all-inclusive, and other duties may be assigned as necessary.