Privacy Policy

Last updated: July 15th, 2020


This is the Privacy Policy of XO Now, a department of XO Marriage, an assumed name of Marriage Today. XO Now provides video programming to consumers via websites and applications. In order to access XO Now a consumer (“you”) must create an account. By creating an account, you agree to provide certain personal information to XO Now and XO Marriage. By using our service you agree to the collection, use, and disclosure of your information as set forth in this Privacy Policy. We may modify this Privacy Policy from time to time. Your continued use of our services constitutes your agreement to any updated Privacy Policy on a prospective basis.


We use security measures to protect the loss, misuse, and unauthorized alteration of the information under our control. Please be advised, however, that we cannot guarantee that our security measures will prevent disruptions or unauthorized access from occurring.

You are solely responsible for (a) maintaining the security of your account(s) and (b) all activity that occurs under your account(s). You must notify us immediately if you suspect any unauthorized access to or use of your account(s). If you forget your account login information, you may request that we send information to reset your account information to the email address associated with your account(s).


XO Now may collect personal information from and about you, such as:

  • Your account registration information, such as your name and email address;
  • Your purchase and free-trial sign-up history;
  • Your Producer Channel usage history;
  • Traffic source (e.g., how you found the Producer Channel); and
  • Your general geographic location (based upon IP address).

Payment Information: If you make a purchase or sign up for a free trial through XO Now, you must provide valid payment card information. This information is collected directly by our payment vendors and is not received or stored by XO Now.

Information Collected Automatically: XO Now collects information about your use of our websites and applications. This may include your activities, your IP address, location information, your browser type, your Internet service provider (ISP), referring/exit pages, your operating system or device type, date/time stamps, and related metadata.

Comments: You may choose to post a comment or participate in a forum, where available. This information will be available to the public. You may also choose to provide other information about yourself in connection with surveys, contests, special offers, customer support inquiries, and other communications with us. You may not post content which is not owned by you or licensed by you for the purpose of doing so. You agree to indemnify XO Now for any legal claims against XO Now related to your posts.


Tracking Technologies: XO Now may use standard tracking technologies such as pixels and cookies to track user activity on our websites or applications.

Third-Party Platforms: When you use an application that runs on a third-party platform (e.g., iOS, Roku, etc.), the provider of that third-party platform may collect information about you and your use of our application.

Analytics and Advertising: We use third-party analytics services to collect data about usage of our services.


XO Now may use the information collected about you to:

  • Fulfill your orders and deliver video programming and other services to you;
  • Provide customer support to you;
  • Analyze how our services are being used;
  • Communicate with you;
  • Verify your eligibility to make purchases and participate in offers;
  • Collect any debts, prevent fraud, and otherwise protect the integrity of our systems;
  • Enforce our legal rights;
  • Perform any functions described at the time of collection;
  • Perform marketing analysis;
  • Perform targeted advertisement through social media and other means; and
  • Otherwise operate our business.


XO Now may disclose information about you as follows:

Authorized Service Providers: We may disclose your information to service providers involved in operating XO Now. This includes payment providers, email service providers, content delivery networks, cloud storage providers, analytics companies, and professionals such as accountants and lawyers.

Legal Situations: We may disclose your information when we believe in good faith that (i) disclosure is required by a search warrant, subpoena (whether criminal or civil), civil investigative demand, court order, or a request for cooperation from a law enforcement or other government agency; (ii) disclosure is appropriate and necessary to report a suspected crime (including any case of suspected child exploitation) or prevent physical harm to an individual or property; (iii) disclosure is appropriate and necessary to enforce our rights; and (iv) disclosure is required by law. Nothing in this Privacy Policy shall be deemed to create any third-party right, and we reserve the right to object to any third-party requests for information in appropriate circumstances.

Affiliates and Corporate Transactions: We may disclose your information to our parent, subsidiary, and affiliate companies in connection with operating our business. In the event XO Now or its parent companies are involved in a business transition that involves the sale, merger, or divestment of XO Now or its parent, subsidiaries, or affiliate companies, we may disclose any information about you to the acquiring entities. The transferred information will remain subject to the provisions of this Privacy Policy, as updated.

Marketing: We may disclose your information to marketing and advertising service providers.

To the Public: We may publicly disclose aggregated user statistics and other information, which is not considered personal information.


When you create an account, you may receive certain emails:

Transaction emails: When you first create an account, we may send you a welcome email that provides information about your subscription and your account. If you make a purchase, we may send you an email confirming your purchase. We may also, from time to time, send you other emails concerning your account status. You may not opt out of receiving transactional emails.

Promotional Emails: When you purchase a subscription, you may agree to receive emails from XO Now, XO Marriage & MarriageToday.

  • XO Now sends emails concerning the availability of new video programming in a subscription that you have purchased. If you decide you no longer wish to receive these emails, you may opt out as instructed in each email.
  • XO Now, XO Marriage & MarriageToday may also send you emails about resources we think you might like. To opt out of these emails please follow the opt-out instructions set forth in the emails.


You may change your account information or close your account(s) at any time by logging into your account. If you close an account, you may lose access to video programming that you have purchased. We may preserve your account information (i) for a period of time in case of accidental deletion or in case you change your mind; and (ii) where we believe in good faith that preservation is required by law or necessary to enforce our rights.

The following rights apply only to the extent that XO Now is subject to the GDPR (for EEA users) and/or the California Consumer Privacy Act of 2018, as amended (the “CCPA”) (for California users).

EEA Users:

Users from the EEA have the right to: opt out of cookies (see our Cookie Policy); access, correct, delete, restrict or object to our use of their personal data; be forgotten; and data portability. For the most part, we enable exercise of these rights directly through the XO Now Service.

If you require assistance or have a specific request that is not presently covered by our product features, please contact our Data Protection Officer. We may require additional information from you to fulfill your requests. We may charge a reasonable fee if your request imposes an unreasonable cost. We will afford UK-based users with all rights available to EU users, regardless of the UK’s EU member status.

California Users:

Users from California have the right to: request information about the categories and sources of personal information collected about you, and the associated purposes for collection and third-party disclosures; request a copy of your personal information; request deletion of your personal information; and opt out of the sale of your personal information.

To exercise your right to access or delete your personal information, we must be able to verify your identity as the owner of the account you are inquiring about. We may not be able to fulfill your request until we can do so. Although you do not need to have an OTT account to submit a request, we may not be able to locate certain information to process your request if you don’t have one.

Nevada Users:

Nevada residents have the right to opt out of the sale of certain “covered information” collected by operators of websites or online services. We currently do not sell covered information, as “sale” is defined by such law, and we don’t have plans to sell this information.


Users under the age of 16 are prohibited from using XO Now’s site or services. XO Now does not knowingly collect any personal information from individuals under the age of 16. If you are a parent or legal guardian who has discovered that your child has provided personal information through the XO Now without your consent, you can ask us to remove such unauthorized information by contacting us at


XO Now may provide links to third-party websites and applications. We have no control over such services and therefore refer you to their privacy policies for information on their respective privacy practices.


We are committed to working with you to obtain a fair resolution of any complaint. We encourage you to begin by contacting our Data Protection Officer. We endeavor to respond to requests promptly.

E.U. residents have the right to lodge complaints with the data protection authority of their country of residence.


If you have any questions or concerns about this Privacy Policy, please contact us at:

XO Marriage
P.O. Box 59888
Dallas, TX 75229