Marketing Director

Job Description

XO Marriage is a non-profit organization headquartered in Southlake, TX that exists to help marriages thrive through biblical resources and services.

Activity-Based Job Description

Marketing Director – XO Marriage

Reports To: Charley Elliott, COO

The Marketing Director leads the team responsible for communicating and promoting the ministry’s offerings and value to donors, partners and those in need of its services. This individual is highly organized and adept in managing people towards high performance and strong team cohesion.

The activities of this role include leading a team, analyzing key performance indicators (KPIs), driving efficiency, and ensuring brand messaging and communications are effectively aligned to the ministry’s strategy.

• Lead marketing team:
• Meet weekly reviewing the vision, values, finances, strategic goals, KPIs, and currentprojects – ensuring that priorities are in focus, social media communication is consistent, timely, and strategic across all marketing platforms, printed collateral is ready and shipped on time, publishing timelines are met, and inventory levels are adequate.
• Coordinate with XO Verticals monthly (Development, Production, Events & Marriage Services) and support their marketing needs, strategy and execution.
• Support production team with in-studio help on shoots, caption writing, art direction, post-production support, guest schedules and on-site support.
• Monitor team performance by developing Activity-Based Job Descriptions for all team members, including short-term goals, and review monthly to assess performance.
• Measure ministry performance (streaming purchases, online activity, event registration, and marriage services activity) against marketing activity for learnings and optimization.
• Optimize marketing operations by continuously assessing and improving processes to increase efficiency and productivity.
• Prepare a monthly report for the COO of performance analysis and forthcoming plans.

Goals

• Develop ABJD for all marketing team members and begin to review monthly by 4/30/36
• Work with DSR to finalize the refresh/consolidation of current website by 3/31/26
• Work with DSR to develop a new XO Now streaming platform by 7/31/26
• Develop marketing plan to leverage the MOTR brand in developing, bundling and presenting content on new XO Now platform and elsewhere by 4/30/26
• Develop marketing package of XO offerings for churches and networks by 4/30/26
• Support implementation of church reconnection plan and pastoral events in Q1-2026.
• Execute marketing plan for a relaunch plan for the Naked Marriage Podcast beginning02/26/26.
• Execute marketing plan for Who Will Love Me Now resources releasing May 2026

General Skills & Qualifications

• Follower of Jesus Christ whose values, beliefs and lifestyle align with the mission and vision of XO Marriage
• Experienced in team leadership and management
• Proficient in meeting task deadlines/timelines.
• Excellent communication and writing skills.
• Positive attitude and approach to problem solving.
• Calm and comfortable in fast-paced environments.
• Strong computer literacy. (Mac OS, Gmail, Word, Excel, Slack, Google Doc. etc.)
• Knowledgeable in/or capable of working in systems such as:o CRM – Go High Level & Salesforce
• o Project Management – ClickUpo Web – WordPress, Figmao Social Media – Meta, Google Ads, YouTube, WhatsApp, Bitly o Email – Klaviyo, GoHighLevel, Salesforce
• College Degree(s) preferred, but not required.*This description is not all-inclusive, and other duties may be assigned as necessary.If interested in this position, please send your resume to hr@xomarriage.com.

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person